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OUR STORY
We are based in Dehradun capital of Uttarakhand located in the Doon Valley on the foothills of the Himalayas nestled between Song River, a tributary of Ganga on the east and the Asan River, a tributary of Yamuna on the west.
Uttarakhand is known as abode of Gods, where the sky bows down to touch Himalayas. The terrain is flush with mystical flora and fauna, snow-fed rivers, elephants, leopards, magnificent mountain peaks, unharnessed energy and spiritualism.
Health is a state of complete harmony of the body, mind and soul. When one is free from physical disabilities and mental distractions, the gates of the soul open.
– B.K.S. Iyengar
Thousands of years before the advent of modern medicine, Ayurveda taught humans that everything in nature is interconnected and interdependent and that human beings, blessed with a sound body, mind, and soul, are inseparable from the natural world, are an integral part of the living, intelligent, and self-regulatory entirety.
The natural elements of Mother Earth, specifically pristine essential oil, helps resolve many of the health and life style challenges we face, such as insomnia, headache, body pain, cold, stress, fatigue, depression, anxiety and low immunity.
Vrindaam is the pioneer in developing and offering products based on pristine essential oils, which can help the body to resolve many of the health challenges it faces.
We have harnessed the functional benefits of essential oils and aroma therapy and have transmitted the ethnic perfumes to wellness and self-care category. We have also integrated beauty and skin care products within the wellness category with aroma therapy as the essential component.
Vrindaam Authentic Ayurveda products helps strengthen the connection between the mind, body, and soul so all these three factors work together to benefit overall health.
We empower women in the workplace, and allow them to have more control over their careers. By investing in training, mentoring, equality programs, education grants, and promotion into senior-level positions, we ensure their career growth.
We ensure that high achieving women in our workplace are recognised equitably in our succession planning. We have active, ongoing conversations about advancement opportunities and set career goals during quarterly reviews.
We encourage women to pursue opportunities at every level of the corporate ladder. We endeavour to open up their talent pipeline equally to all employees. By promoting women as much as men, we show they are valued, and they are invested in growing their skills and potential.
The Bee Conservancy
Bees are part of the biodiversity on which we all depend for our survival. Bees as pollinators contribute directly to food security. When bees pick up the pollen of flowers and spread it, they allow plants, including many food crops, to reproduce.
Sadly, bees are increasingly under threat from human activities. Bee populations have been declining globally over recent decades due to habitat loss, intensive farming practices, changes in weather patterns, air pollution and the excessive use of agrochemicals such as pesticides. This in turn poses a threat to a variety of plants critical to human well-being and livelihoods.
Vrindaam, as part of Corporate Social Responsibility, has partnered with Beeready Harvesters, a group of bee keepers in Himalayas of Uttarakhand active in villages and towns of Peepul Kothi, Alikandai, Nagnath Pokhri, Karn Prayag, Chamoli, Dumak, Kalgot, Uchon Gwar, Urgam and Joshimath, up till the height of 6150 feet, and will jointly work with them in following areas:
One of the largest threats to bees is a lack of safe habitat where they can build homes and find a variety of nutritious food sources. Vrindaam will promote setting up of bee gardens, to create create safe havens for bees with pollen- and nectar-rich flowers by planting a range of shapes, sizes, colours, and bloom times with gardens established across yards and in window boxes, flower pots, and mixed into vegetable gardens, avoiding use of pesticides and herbicides.
Bees get most of their nectar from trees. When a tree blooms, it provides hundreds — if not thousands — of blossoms to feed from. Trees are not only a great food source for bees, but also an essential habitat. Tree leaves and resin provide nesting material for bees, while natural wood cavities make excellent shelters. Vrindaam will promote and support planting of trees.
Vrindaam in partnership with Beeready Harvesters, is presenting a series of Skin Care Products having Bees Wax as the main ingredient under the brand ‘Madhulita’. Vrindaam intends to support Beeready Harvesters in its mission to focus, support, protect and promote bee keeping and thus the Planet Earth.
Bees Wax is used for cosmetic purposes in Ayurveda. It creates a protective layer on the skin. Being a humectant it attracts and binds water on the skin.
Once the main route from Dehradun to Mussoorie, the Kipling trail is now an exciting trek far removed from the traffic and overcrowding that marks the new Mussoorie road.
This is a 9 km trail starting from the Shahanshahi Ashram and going all the way to Mussoorie through Jharipani and Barlowgunj villages.
The trail follows a winding serpentine path with the Himalayan foothills on one side and spectacular views of the Dehradun valley on the other side.
The path first takes one through a steep jungle trail followed by small villages exhibiting remnants of the colonial era. The path thus appeals to nature-lovers as well as those interested in history and heritage.
The trail has been named after the celebrated writer Rudyard Kipling who had walked this trail in the 1880s and been inspired by the beauty of the Himalayan foothills. He set his walking experience in the famous novel ‘Kim’. Also known as the Bridle Path, this trail has often been described by Ruskin Bond in his books.
The trail is steep with a 30-35 degree incline all the way to the top. Although the incline is steep along almost the entire 9 km route, it is not a cause for concern and can be negotiated by keeping a slow and steady.
With increasing popularity of the trek, more and more people are trekking here, which unfortunately is giving way to lot of dumping of single use plastic, in form of cold drink bottles, cans, disposables, which is not only dirtying the trek, but, also clogging the forests.
An NGO – Clean & Green, operating from Old Rajpur Village is trying to keep the area clean, via a group of volunteers picking up trash twice a day. NGO also does extensive planting in the forests, to regain lost trees.
Vrindaam has partnered with the NGO and assists them in multi ways, by providing Rag Pickers, Garbage Bags, Shoes to the Volunteers and Trees for planting.
